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Research papers

Coca-Cola culture club

This presentation explores how Coca-Cola's culture of high brand execution performance in the point of sale and a tracking technological solution can leverage channel and trade strategy to the next level. It will showcase how transferring and...

Catalogue: Latin America 2016: Research Renovation
Authors: Alejandro Torres, Jorge Fonseca, Gabriel Neira
Companies: Dichter & Neira , The Coca-Cola Company
April 13, 2016
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Citation

Torres, Fonseca and Neira (2016a, April 13). Coca-Cola culture club. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/coca-cola-culture-club